A landing page on your WordPress site can boost your conversion rate by encouraging visitors to take specific actions, like subscribing to a newsletter, making a purchase, or registering for the site.
If you want to boost your business growth by improving conversion rates, creating an effective WordPress landing page is key. A standard landing page can result in a 9.7% conversion rate, but incorporating elements like imagery and social proof can increase visitor engagement, making them more likely to become loyal customers. It's important to prioritize building a dynamic and compelling landing page. If you need further guidance beyond what this article provides, consider reaching out to a qualified WordPress development agency for expert assistance.
In this article, we will discuss easy and effective techniques to create a landing page for a WordPress website.
To start, let's delve into the meaning of a landing page and why it's important.
What is a Landing Page?
A landing page has a clear purpose and aims to achieve a specific goal, such as increasing lead generation or improving conversions. It is usually located on a separate URL from the main website and has one main call to action. The main aim of a landing page is to gather visitor data or encourage them to take a specific action.
Why is a Landing Page Important?
1) Improved SEO and Search Visibility:
To boost the number of visitors who find a website through search engines, it's important to optimize landing pages with targeted keywords. This can increase the visibility of the website in search engine results.
2) Increased conversion rates:
Landing pages are well-known for their high conversion rates when compared to other pages on a website. To effectively improve your conversion rates and reach your marketing objectives, it's essential to remove any elements that may draw attention away or create distractions.
3) Better user experience:
Landing pages offer visitors an efficient and customized browsing experience. By delivering personalized information, these pages eliminate the need for visitors to navigate across multiple sections, thus aiding them in promptly finding their desired content.
4) Better Ad Campaign Performance:
When implementing paid advertising campaigns, redirecting traffic from your main homepage to a dedicated landing page can significantly enhance the effectiveness of the campaign.
5) Focused on conversions:
A landing page serves the distinct purpose of converting visitors into potential customers or leads. Its design enhances the probability of achieving your desired outcome by eliminating diversions and focusing on a singular call to action.
What Is a WordPress Landing Page?
A WordPress landing page is an independent website crafted with a distinct purpose, such as promoting a product, service, or campaign. Constructed using the WordPress content management system, this type of page aims to enhance conversion rates through optimization strategies.
To collect visitor information or encourage specific actions such as completing a purchase or subscribing, landing pages often incorporate minimal navigational elements.
How to Create a WordPress Landing Page Using a Plugin?
Creating a captivating landing page is crucial for driving conversions and achieving your business goals in the fast-paced realm of digital marketing.
Let's explore how the utilization of plugins can simplify the process and allow you to focus on creating a captivating landing page. This will attract your target audience and transform visitors into loyal customers.
Let's begin
Step1: Install the Plugin
A WordPress landing page is designed for marketing objectives, such as the introduction of a novel product. This could be a standalone webpage or a segment within a website that is interconnected with it.
Thankfully, WordPress offers a range of resources that simplify the process of building a website and crafting a landing page for your business.
Utilizing a plugin stands out as one of the most effective approaches to create a landing page. With numerous WordPress plugins available, featuring intuitive drag-and-drop builders and a plethora of pre-designed landing page templates, even individuals new to the process can craft a polished and captivating landing page using this method. Hire WordPress developers well-versed in the array of plugins tailored for crafting landing pages.
Our experts have determined the top WordPress landing page plugins on this list:
- An impressive architectural extension featuring stunning animated effects is Elementor.
- One of the finest tools for WordPress website design, Divi, boasts an intuitive visual editor that is user-friendly and straightforward to navigate.
- Most WordPress themes readily integrate with Beaver Builder, a user-friendly plugin for creating landing pages.
- The renowned WordPress plugin, SeedProd, offers a user-friendly interface, an intuitive drag-and-drop page builder, and a multitude of design templates to explore.
This guide will demonstrate how to construct a high-converting landing page for your WordPress website utilizing the SeedProd plugin.
To locate the SeedProd plugin, access your WordPress dashboard, go to Plugins > Add New, and utilize the search box. Subsequently, install and activate the plugin on your WordPress website.
Step 2. Add a New Landing Page Next
After activating the plugin, you will arrive at the SeedProd landing page dashboard. At the top of the page, you will see four alternatives for landing pages. To add a new landing page, click the Create New Landing Page button located at the bottom of the page.
Step 3. Customize the Landing Page Template
Selecting a design template for a new landing page is crucial, especially after its addition. SeedProd offers a wide range of landing page templates suitable for various types of campaigns.
Feel free to utilize the Blank Template as a starting point to create a landing page from the ground up. Once you've selected a template, provide a page name and a URL title. Once you've completed all essential modifications, click on Save and commence the process of editing the page to infuse it with your unique personal touch.
To add or update various items, such as text, images, and videos, utilize the Blocks menu located on the left side. Just click on the desired element to proceed with your actions.
To ensure uniformity with your branding, modify the background color, image, and alignment of your landing page. As an alternative, you can access Global Settings from the bottom left menu for these adjustments.
The integration of the WPForms plugin with Contact Form blocks enables you to leverage its additional features for converting a newly created WordPress form into a distinct form landing page.
Click the file's icon that appears when hovering over it to duplicate a block. To enhance your design process efficiency, you'll find extra icons for deleting, moving, and saving blocks.
Create a captivating eCommerce store landing page with seamless SeedProd and WooCommerce integration. Craft an enticing layout utilizing its blocks, including add-to-cart buttons, product grids, and highlighted sale items. Alternatively, commence your landing page from scratch using the Blank Template for a personalized touch.
The Header, Hero, Call to Action, and FAQ are just a few examples of the numerous category options that the WordPress landing page design offers under SeedProd's Sections menu.
Step 4. Integrate with Third-party Tools
Many firms use a variety of tools to enhance their consumer base and revenue. They can link their landing pages to well-known marketing tools like SeedProd to improve the effectiveness of their campaigns. Here are our top choices for third-party tools to use with SeedProd.
- MailChimp is renowned for being a prominent email marketing platform that includes an autoresponder feature.
- Constant Contact is an email marketing platform equipped with an intuitive drag-and-drop builder, providing access to a diverse collection of email layouts.
- The Google Analytics tool that offers insights into your website's performance and is highly favored is known as Monsterinsights.
- To collect email addresses through the sign-up form, leverage Zapier, an automation platform seamlessly connected with over 500 distinct services.
- Click the Connect tab to link the landing page of your WordPress website with third-party tools.
Step 5. Publish Your Landing Page
Publish your WordPress landing page after modifying the landing page template and setting up third-party tools.
Go back to the Design tab, choose Publish from the dropdown arrow beside the Save button, and then click Save. To view the outcomes, click the See Live Page button now.
The Page Settings option enables you to customize your general page, SEO, and analytics preferences for a more personalized experience. For example, instead of maintaining numerous WordPress sites, you can link an unlimited number of landing pages to your custom domain name.
To accomplish this, choose Custom Domain from the menu and enter your domain name. Please note that only the premium edition of SeedProd provides this capability.
Develop a Landing Page utilizing a WordPress Theme
You can utilize the complete site editor to create a distinctive landing page if you're employing a block theme. Employ web developers to obtain the landing page using the tools you are presently familiar with using.
Regrettably, this technique isn't compatible with all WordPress themes. If you're not using a block-based theme, we recommend using a page builder plugin instead. Just create a new WordPress page that we'll later transform into our landing page to begin.
- In the right-hand menu, select the 'Page' tab. Locate the link next to "Template" and click on it. The precise link text might vary depending on the template you are currently using.
- Your current template will now appear in a popup.
- Click on the 'New Template' icon.
- Please name the landing page template at this point. Feel free to choose any name you prefer since this is only for your reference.
- After completing it, click on "Create."
- The template editor will open. Now, you can create your landing page in the same manner you create a page in the default WordPress block editor.
- Click the blue ‘+' button to add blocks to the landing page. Now, drag various blocks onto your design. Utilize the common WordPress tools to edit a block's formatting or add new content.
When writing text in a paragraph block, you can include links, change the text orientation, and apply bold or italic effects. WordPress block patterns, group blocks frequently used together, allow constructing landing pages with ease. You can quickly create a landing page with a good layout using patterns.
- Click the blue "+" button, then select the "Patterns" tab to view the patterns included in your WordPress theme.
- You can add a block pattern to your layout by dragging it there or by clicking it, which will automatically move it to the bottom of your template.
- After adding a pattern, you can click on any block to select it and make edits. For instance, you can change placeholder content or add links to direct readers to various parts of your WordPress blog. Once you are satisfied with the custom landing page's appearance, click the "Publish" button and then "Save."
- I have updated the page template, and now the landing page is live. To make the landing page live, you simply need to update or publish the page.
After reading the above ways to develop a WP landing page, you might be curious about the cost of creating such a unique website. However, reading our blog on the cost to develop a WordPress website will provide you with more insights on the subject.
Want to read more?
Conclusion
As a newbie, you can build landing pages in WordPress using plugins or themes. You can customize and optimize your landing page like a pro, thanks to the many capabilities these plugins and themes offer.
Once you have gained proficiency in HTML, PHP, and CSS, it is advisable to construct a landing page from the ground up. This approach provides enhanced flexibility. Whichever route you choose, ensure that your landing page has a strong title, presents an easy-to-understand layout, and clearly states the call to action.
We hope this post has demonstrated how to build a landing page in WordPress.
